Annabella (opens in a new tab)E-commerce
Annabella
Orders across stores and platforms meant repetitive manual work, disconnected data, and delays. Annabella needed a more connected digital infrastructure for retail workflows.
I improved website performance and built a custom ERP around their operations. Online stores were connected to that system, and key ordering processes were automated so information moved between systems with less manual coordination.
Retail operations stay manageable when the website, stores, and ordering process share the same information. Separate workflows turn every order into extra coordination.
Separate retail workflows became a more connected operational system—a stronger foundation for managing orders and scaling digital operations.



